Shopify vs WooCommerce
Which One is More SEO-friendly?
Both WooCommerce and Shopify boast clear pros and cons in online store setup, but which one is more SEO-friendly, Shopify vs WooCommerce? Is Shopify or WooCommerce more SEO-effective in reaching customers and increasing the store’s visibility?
Stay focused to find out the answer!
WooCommerce and Shopify - an Overview
Before we dive into an in-depth Shopify vs WooCommerce SEO comparison, it’s essential to go through some basics and highlights of these two e-commerce giants.
Shopify vs WooCommerce SEO Key Factors to Compare
There are 7 SEO key factors we’re going to go over, including page URL customization, blog customization, fast load time, auto XML sitemap, mobile responsiveness, SEO plugins, and most importantly, cost.
#1. Page URL Customization
Regrading URL customization, Shopify has some limitations compared to WooCommerce.
- To change a content page URL in Shopify, you can only add a small tweak in the Liquid templates.
- WooCommerce allows you to adjust your product page URL in a finger snap right inside WooCommerce settings.
#2. Fast Load Time
In terms of speed, the Green Bag seems to outshine the Purple Ninja.
Online stores on Shopify generally have a faster average page load time compared to WooCommerce or any other self-hosted options. Plus, with upper grades of Shopify editions, your store even loads quicker as it’s hosted on a dedicated Shopify server.
#3. Blog Optimization
Both WooCommerce and Shopify give the green light to blog setup, including basic SEO practices such as title, headings, or meta description.
- Includes built-in SEO features letting you effectively optimize title, headings, and meta description.
- Prioritizes on selling products, blogging on Shopify comes as an afterthought
- Enables you to create and improve your blog right within the WordPress admin dashboard.
- Comes as a nature-born blog-optimized platform, since it has a renowned CMS as WordPress got its back.
#4. Auto XML Sitemap
So which wins the Auto XML sitemap game, Shopify vs WooCommerce? The answer is TIE. Though each of them has a different method to create a sitemap, the final result and level of handiness are almost the same.
In this Shopify vs Woocommerce SEO race, Shopify proves such a born star for mobile optimization.
#6. SEO Tools and Plugins
Both WooCommerce and Shopify have an enormous stock of handy plugins and apps to boost SEO performance. It’s really hard to tell if Shopify or WooCommerce is the titleholder.
- Has thousand of SEO apps dedicated to SEO marketing. This means they concentrate on improving your store’s visibility, driving more traffic, and notching up sales.
- Supports a wide range of both free and paid SEO plugins that versatilely optimize not only your store but also your blog, such as YoastSEO, RankMath, AIO SEO.
In this battle, WooCommerce seems to outweigh Shopify.
Take YoastSEO as a typical example. The premium version of YoastSEO costs an average of $89 per year, while its free version offers tons of striking features that small site owners satisfy with.