WooCommerce Statistics 2021

Crazy WooCommerce
Statistics & Facts 2021

Talking about e-commerce platforms, Magento or Shopify are undoubtedly big shots in the market. However, in terms of a solution to monetizing your blog or creating an e-commerce store with WordPress, WooCommerce always stands out to be a smart choice.

Brief History of WooCommerce

WooCommerce first started its life with a company called WooThemes. To create WooCommerce, WooThemes had hired 2 developers at Jigowatt - Mike Jolley and James Koster. They worked together on the replication of a plugin called Jigoshop, which became WooCommerce nowadays.

September 17, 2011

WooCommerce was released

April 2012

WooCommerce was hacked

August 2012

WooSlider was released

March 2013

WooCommerce 2.0 was brought to life

Jun 2013

WooCommerce hit 1 million downloads

August 15, 2013

Its 200,000th order was placed

Jan 2013

Sensei, its learning management system for WordPress was launched

Nov 2013

The WooCommerce Helper was introduced to the world

Feb 2014

WooCommerce 2.1 Peppy Penguin and All Theme Package were released

May 2014

WooCommerce Booking was launched

August 2014

WooCommerce reached 4 million downloads

Sep 2014

WooCommerce 2.2 Prowling Pangolin first started its life

Nov 2014

Storefront, a free WooCommerce theme was launched

Feb 2015

WooCommerce 2.3 Handsome Hippo was released

April 2015

WooCommerce achieved 7 million downloads


Automattic purchased WooCommerce from WooThemes

WooCommerce Statistics 2021

WooCommerce did establish its strong foothold in the e-commerce field since the very first days. The following section will provide you with the latest WooCommerce statistics 2021, which gives you a clear picture of how far the plugin has come.

WooCommerce Usage

WooCommerce comes as the clear-cut winner in powering 27.78% of the market share. The first runner-up goes to Squarespace Online Stores with 22.35%, followed by Shopify with 9.90%.

Squarespace Online Stores22.35%
Shopify 9.90%

WooCommerce powers 30% of the top 1 million e-commerce sites


In the top 100,000 sites, WooCommerce drops to second place with 15%.


In the top 10,000 sites, WooCommerce finishes in 3rd place with 8%.


At least 4,414,537 live websites using WooCommerce.


WooCommerce is used by 7.8% of all the websites.


WooCommerce has been installed on 5 million+ websites with over 128 million downloads.


419,458 is the all-time record for WooCommerce downloads in a single day.


Barn2 pointed out more than 93.7% of WordPress online stores opt for the WooCommerce plugin.

WooCommerce Themes and Plugins

  • WordPress houses 1,131+ WooCommerce themes on the WordPress theme directory. The actual numbers of WooCommerce themes on ThemeForest hit over 1,287.
  • Avada by ThemeFusion is the best-selling theme on ThemeForest, with 656,300 purchases in January 2021.
  • 980+ plugins are showing up with the word “WooCommerce” in their titles if you search “WooCommerce” on the WordPress plugin directory.
  • CodeCanyon currently accommodates around 1,878 WooCommerce plugins. The WooCommerce Amazon Affiliates extension is the most popular one with over 31,000 sales and counting.
  • 520 official WooCommerce plugin extensions available on woocommerce.com, of which 31 of them are free.

WooCommerce Revenue and Growth

  • According to Matt Mullenweg, the co-founder of WordPress, the WooCommerce revenue in 2020 surpassed $20 billion.
  • What’s more, WooCommerce grows faster than other eCommerce platforms at the rate of 13-15% every 4 months.

WooCommerce Community

  • There are 1,010 WooCommerce contributors on the GitHub repository.
  • Until now, 37,836 commits are made to the official WooCommerce GitHub repository.
  • The latest WooCommerce version 5.0 was released in Feb 2021. It has 255 commits from 30 contributors in WooCommerce core and 163 commits from 26 contributors in the WooCommerce admin package.

WooCommerce FAQ

According to WordPress search trends by Alex Denning, searches for WooCommerce keywords increased up to 44.30% last year. Let’s discover the top WooCommerce frequently asked questions here!

What are the other eCommerce plugins?

Apart from WooCommerce, there are a lot more other big cheeses out there, namely Easy Digital Downloads, WP eCommerce, Ecwid Ecommerce Shopping Cart, BigCommerce WordPress Plugin, etc.

The thing is, despite their solid reputations, none of them made it to the top 10 e-commerce platforms dominating the market share.

Where are most WooCommerce.com visitors based?

The top 3 countries that bring a great amount of traffic to woocommerce.comare:

  • United States: 15.13%
  • United Kingdom: 5.97%
  • Indian: 5.37%
Name some big brands using WooCommerce?

WooCommerce is trusted and used by amazing brands, including Cosmos Magazine, Good Dye Young, Men’s Health, Greene King, and tons more.

Are you curious about how much the salaries at WooCommerce are?

The salary of WooCommerce ranges from $69,000 - $125,000 in 2017.