Statistics & Facts 2021
Talking about e-commerce platforms, Magento or Shopify are undoubtedly big shots in the market. However, in terms of a solution to monetizing your blog or creating an e-commerce store with WordPress, WooCommerce always stands out to be a smart choice.
Brief History of WooCommerce
WooCommerce first started its life with a company called WooThemes. To create WooCommerce, WooThemes had hired 2 developers at Jigowatt - Mike Jolley and James Koster. They worked together on the replication of a plugin called Jigoshop, which became WooCommerce nowadays.
September 17, 2011
WooCommerce was released
WooCommerce was hacked
WooSlider was released
WooCommerce 2.0 was brought to life
WooCommerce hit 1 million downloads
August 15, 2013
Its 200,000th order was placed
Sensei, its learning management system for WordPress was launched
The WooCommerce Helper was introduced to the world
WooCommerce 2.1 Peppy Penguin and All Theme Package were released
WooCommerce Booking was launched
WooCommerce reached 4 million downloads
WooCommerce 2.2 Prowling Pangolin first started its life
Storefront, a free WooCommerce theme was launched
WooCommerce 2.3 Handsome Hippo was released
WooCommerce achieved 7 million downloads
Automattic purchased WooCommerce from WooThemes
WooCommerce Statistics 2021
WooCommerce did establish its strong foothold in the e-commerce field since the very first days. The following section will provide you with the latest WooCommerce statistics 2021, which gives you a clear picture of how far the plugin has come.
WooCommerce comes as the clear-cut winner in powering 27.78% of the market share. The first runner-up goes to Squarespace Online Stores with 22.35%, followed by Shopify with 9.90%.
WooCommerce powers 30% of the top 1 million e-commerce sites
In the top 100,000 sites, WooCommerce drops to second place with 15%.
In the top 10,000 sites, WooCommerce finishes in 3rd place with 8%.
At least 4,414,537 live websites using WooCommerce.
WooCommerce is used by 7.8% of all the websites.
WooCommerce has been installed on 5 million+ websites with over 128 million downloads.
419,458 is the all-time record for WooCommerce downloads in a single day.
Barn2 pointed out more than 93.7% of WordPress online stores opt for the WooCommerce plugin.
WooCommerce Themes and Plugins
- WordPress houses 1,131+ WooCommerce themes on the WordPress theme directory. The actual numbers of WooCommerce themes on ThemeForest hit over 1,287.
- Avada by ThemeFusion is the best-selling theme on ThemeForest, with 656,300 purchases in January 2021.
- 980+ plugins are showing up with the word “WooCommerce” in their titles if you search “WooCommerce” on the WordPress plugin directory.
- CodeCanyon currently accommodates around 1,878 WooCommerce plugins. The WooCommerce Amazon Affiliates extension is the most popular one with over 31,000 sales and counting.
- 520 official WooCommerce plugin extensions available on woocommerce.com, of which 31 of them are free.
WooCommerce Revenue and Growth
- According to Matt Mullenweg, the co-founder of WordPress, the WooCommerce revenue in 2020 surpassed $20 billion.
- What’s more, WooCommerce grows faster than other eCommerce platforms at the rate of 13-15% every 4 months.
- There are 1,010 WooCommerce contributors on the GitHub repository.
- Until now, 37,836 commits are made to the official WooCommerce GitHub repository.
- The latest WooCommerce version 5.0 was released in Feb 2021. It has 255 commits from 30 contributors in WooCommerce core and 163 commits from 26 contributors in the WooCommerce admin package.
According to WordPress search trends by Alex Denning, searches for WooCommerce keywords increased up to 44.30% last year. Let’s discover the top WooCommerce frequently asked questions here!
Apart from WooCommerce, there are a lot more other big cheeses out there, namely Easy Digital Downloads, WP eCommerce, Ecwid Ecommerce Shopping Cart, BigCommerce WordPress Plugin, etc.
The thing is, despite their solid reputations, none of them made it to the top 10 e-commerce platforms dominating the market share.
The top 3 countries that bring a great amount of traffic to woocommerce.comare:
- United States: 15.13%
- United Kingdom: 5.97%
- Indian: 5.37%
WooCommerce is trusted and used by amazing brands, including Cosmos Magazine, Good Dye Young, Men’s Health, Greene King, and tons more.
The salary of WooCommerce ranges from $69,000 - $125,000 in 2017.