4 Easy Steps to Display Shopify Blog Excerpts

Looking for ways to Shopify blog excerpt? You’ve landed in the right place.

Showing excerpts helps readers grab the rough ideas of your blog posts. What’s more, it creates a clear layout for your blog.

In this article, we’ll center on how to easily display an excerpt on the Shopify blog landing page.

Plus, we’ll also shed light on why your Shopify blog needs excerpts as well as the benefits of including a blog on the Shopify store.

Let’s dive in!

The Benefits of Including a Blog on Your Shopify Store

Content marketing carries a lot of weight on driving more sales to your online stores. That’s why more and more Shopify owners have decided to include a blog on their sites.

If you think starting a Shopify blog may take up lots of your time, these 2 direct benefits will help you make up your mind.

Educate visitors about your products and brands

You can provide your product info in the product description. However, how do you add in-depth guides on using your products or details about your brand to this limited space? A blog is an ideal solution to this.

Plus, people tend to search for product/service/brand details and reviews on the internet before making purchases. If you provide them with a wealth of information via your blog, they’ll be more confident to buy from you.

For example, if you sell digital products on Shopify, you should build a blog including all topics about tutorial guides, tips, and tricks on how to make most of your products, as well as reviews/comparisons between your products and others.

Aid your Store SEO Rankings

SEO plays a key factor in any Shopify business visibility on search engines. It helps your stores be recognized and ranked on SERPs. The higher the position of your store on SERPs is, the higher chance it will get more traffic and sales.

When it comes to SEO, we all know that so many things are involved. What we want to focus on here is you possibly can build internal links within your blog and products.

Search engines love internal links. Plus, you can also easily optimize keywords related to your products to reach a wider audience.

Why Your Shopify Blog Needs Excerpts

Excepts refers to a brief extract of your blog post. It gives you a glimpse into what your blog post covers. In other words, readers can get the gist of your blog post by looking at your excerpt.

Displaying excerpts on your Shopify blog proves a clever way to neaten your blog posts. Because if you don’t, part of your post content, which is filled with multiple block texts, will show up instead. This may not be easy on the eye.

More that than, Shopify blog excerpts also give your readers the power to decide what they’d love to read.

As excerpts cover the main ideas of your post, users can scan them and pick the posts that pique their interest the most. This frees them from waiting for whole 1000-word articles to load and then scanning the ideas.

Since you know why it’s necessary to show excerpts on your Shopify blog. Keep reading to explore 4 easy steps to display Shopify blog excerpts.

How to Easily Display Shopify Blog Excerpts

The good news is you can natively set up Shopify blog excerpts, without needing the help of any third-party app. Depending on your theme, you can add text formatting, links, and even product images to your excerpts.

The process of displaying Shopify blog excerpts involves 4 steps. Don’t worry, it’s not rocket science at all.

  1. Log into your Shopify admin dashboard, go to Online Store > Blog Posts. Then choose the blog post you plan to create an excerpt.
    choose Shopify blog post
  2. Scroll down to the “Excerpt” section, click Add Excerpt. This will open Excerpt rich text editor.
    add Shopify blog excerpt
  3. Add the content you want to display as an excerpt to the Excerpt rich text editor. Your Shopify blog excerpt will be showed up above the “Read More” link.
    Excerpt rich text editor
  4. Check your excerpt grammar and spellings. Then click “Save” to update your excerpt.

That’s it! Now your excerpt should show up on your blog landing page. Repeat that process to other blog posts that you intend to display excerpts.

Ready to Display Shopify Blog Excerpt?

This article has walked you through 4 as-easy-as-pie steps to display excerpts on Shopify blogs.

We’ve also brought forward the reason why your Shopify blog post needs an excerpt. Not only does it create a neat and eye-pleased layout for your blog, but it also helps readers scan your post easily.

Anyone running a Shopify store can take the idea of building a blog into serious consideration from now on.

You can make use of your blog to spread words about your products, services, and brand. Plus, it also significantly aids your overall SEO rankings.

Creating a Shopify blog excerpt is just a breeze. Have any questions or wanna share some ideas? Let’s comment below! We always love to hear from you all!